Bibliographies: 'Nevada, commerce' – Grafiati (2024)

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Relevant bibliographies by topics / Nevada, commerce

Author: Grafiati

Published: 13 December 2022

Last updated: 27 January 2023

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Journal articles on the topic "Nevada, commerce":

1

Bee, Lady. "The Outsider Art of Burning Man." Leonardo 36, no.5 (October 2003): 343–48. http://dx.doi.org/10.1162/002409403771048137.

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The author describes art installations featured at the annual Burning Man event in Black Rock City, Nevada. Burning Man is community based, collaborative and interactive and attracts a unique community of artists, performers and free spirits. The goal of the event is to remove the artist from the world of commerce and competition, emphasizing instead collaboration, cooperation and shared experience.

2

Littlefield,DouglasR. "Transportation and the Environment." California History 94, no.3 (2017): 37–61. http://dx.doi.org/10.1525/ch.2017.94.3.37.

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Some histories of California describe nineteenth-century efforts to reclaim the extensive swamplands and shallow lakes in the southern part of California's San Joaquin Valley – then the largest natural wetlands habitat west of the Mississippi River – as a herculean venture to tame a boggy wilderness and turn the region into an agricultural paradise. Yet an 1850s proposition for draining those marshes and lakes primarily was a scheme to improve the state's transportation. Swampland reclamation was a secondary goal. Transport around the time of statehood in 1850 was severely lacking in California. Only a handful of steamboats plied a few of the state's larger rivers, and compared to the eastern United States, roads and railroads were nearly non-existent. Few of these modes of transportation reached into the isolated San Joaquin Valley. As a result, in 1857 the California legislature granted an exclusive franchise to the Tulare Canal and Land Company (sometimes known as the Montgomery franchise, after two of the firm's founders). The company's purpose was to connect navigable canals from the southern San Joaquin Valley to the San Joaquin River, which entered from the Sierra Nevada about half way up the valley. That stream, in turn, joined with San Francisco Bay, and thus the canals would open the entire San Joaquin Valley to world-wide commerce. In exchange for building the canals, the Montgomery franchise could collect tolls for twenty years and sell half the drained swamplands (the other half was to be sold by the state). Land sales were contingent upon the Montgomery franchise reclaiming the marshes. Wetlands in the mid-nineteenth century were not viewed as they are today as fragile wildlife habitats but instead as impediments to advancing American ideals and homesteads across the continent. Moreover, marshy areas were seen as major health menaces, with the prevailing view being that swampy regions’ air carried infectious diseases.

3

Stephens,ScottL., Liam Maier, Lilah Gonen, JenniferD.York, BrandonM.Collins, and DannyL.Fry. "Variation in fire scar phenology from mixed conifer trees in the Sierra Nevada." Canadian Journal of Forest Research 48, no.1 (January 2018): 101–4. http://dx.doi.org/10.1139/cjfr-2017-0297.

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Fire scar based studies have provided robust reconstructions of past fire regimes. The season in which a fire occurs can have considerable impacts to ecosystems but inference on seasonality from fire scars is relatively uncertain. This study examined patterns in the phenology of cambium formation and wounding responses in the five common mixed conifer tree species of the Sierra Nevada. The outer bark was shaved on 35 trees and individual locations within the shaved portions were wounded systematically by applying direct heat using a handheld torch. Most of the trees had not commenced annual ring development by the first burning treatment in late May. By the second treatment, scars were identified mostly within the early or middle earlywood, although variation was high compared with other treatment periods. By late October, all scars were recorded at the ring boundary. Although intra-ring scar positions generally followed a logical temporal pattern, there was high tree to tree variation such as Douglas-fir (Pseudotsuga menziesii (Mirb.) Franco) burned on 26 June induced scars in the early, mid, and late earlywood depending on the individual tree. This high variation makes it somewhat challenging to precisely assign past fire season to published fire history studies.

4

Andrade Rubio, Karla Lorena, Simon Pedro Izcara Palacios, and Simon Pedro Izcara Palacios. "Mujeres migrantes prostituidas por medio de intermediarios y de modo autónomo en Nevada, Estados Unidos." Norteamérica 14, no.2 (June28, 2019). http://dx.doi.org/10.22201/cisan.24487228e.2019.2.339.

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This article, based on a qualitative methodology including interviews to fifteen women from Mexico and Central America, aims to examine comparatively the situation of migrant women prostituted in Nevada in indoor prostitution, through agencies, and without intermediaries. We conclude that women transported by sex smuggling networks cannot leave employers because they are indebted to them. Paradoxically, women prostituted autonomously feel empowered, since this activity allows them to devote more time to the care of their body and earn more money than in other activities. Moreover, while the former are introduced into sexual commerce as minors, the latter enter into prostitution at higher ages.

5

Manzolini, Giampaolo, Andrea Giostri, Claudio Saccilotto, Paolo Silva, and Ennio Macchi. "A Numerical Model for Off-Design Performance Prediction of Parabolic Trough Based Solar Power Plants." Journal of Solar Energy Engineering 134, no.1 (November1, 2011). http://dx.doi.org/10.1115/1.4005105.

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This paper deals with the development and testing of an innovative code for the performance prediction of solar trough based concentrated solar power (CSP) plants in off-design conditions. Off-design calculation starts from data obtained through the on-design algorithm and considers steady-state situations. The model is implemented in flexible software, named patto (parabolic trough thermodynamic optimization): the optical-thermal collector model can simulate different types of parabolic trough systems in commerce, including a combination of various mirrors, receivers and supports. The code is also flexible in terms of working fluid, temperature and pressure range, and can also simulate direct steam generation (DSG) plants. Solar plant heat and mass balances and performance at off-design conditions are estimated by accounting for the constraints imposed by the available heat transfer areas in heat exchangers, as well as by the characteristic curve of the steam turbine. The numerical model can be used either for single calculation in a specific off-design condition or for complete year simulation, by generating energy balances with an hourly resolution. The model is tested with a view to real applications and reference values found in literature: results show an overall yearly efficiency of 14.8% versus the 15% encountered in the Nevada Solar One. Moreover, the capacity factor is 25%, i.e., equal to the value predicted by sam®. Code potential in the design process reveals two different aspects: it can be used not only to optimize plant components and layout in feasibility studies but also to select the best control strategy during individual operating conditions.

6

Chen, Yan, DennisF.Galletta, Paul Benjamin Lowry, Xin (Robert) Luo, GregoryD.Moody, and Robert Willison. "Understanding Inconsistent Employee Compliance with Information Security Policies Through the Lens of the Extended Parallel Process Model." Information Systems Research, May24, 2021. http://dx.doi.org/10.1287/isre.2021.1014.

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A key approach in many organizations to address the myriad of information security threats is encouraging employees to better understand and comply with information security policies (ISPs). Despite a significant body of academic research in this area, a commonly held but questionable assumption in these studies is that noncompliance simply represents the opposite of compliance. Hence, explaining compliance is only half of the story, and there is a pressing need to understand the causes of noncompliance, as well. If organizational leaders understood what leads a normally compliant employee to become noncompliant, future security breaches might be avoided or minimized. In this study, we found that compliant and noncompliant behaviors can be better explained by uncovering actions that focus not only on efficacious coping behaviors, but also those that focus on frustrated users who must sometimes cope with emotions, too. Employees working from a basis of emotion-focused coping are unable to address the threat and, feeling overwhelmed, focus only on controlling their emotions, merely making themselves feel better. Based on our findings, organizations can enhance their security by understanding the “tipping point” where employees’ focus likely changes from problem-solving to emotion appeasem*nt, and instead push them into a more constructive direction.Yan Chen is an associate professor at Florida International University. She received her PhD in management information systems from University of Wisconsin–Milwaukee. Her research focuses on information security management, online fraud, privacy, and social media. She has published more than 30 research papers in refereed academic journals and conference proceedings.Dennis F. Galletta is a LEO awardee, fellow, and former president of the Association for Information Systems and professor at University of Pittsburgh since 1985. He has published 108 articles and four books. He is a senior editor at MIS Quarterly and an editorial board member at the Journal of Management Information Systems, and has been on several other boards.Paul Benjamin Lowry is the Suzanne Parker Thornhill Chair Professor in Business Information Technology at the Pamplin College of Business at Virginia Tech. He has published more than 135 journal articles. His research areas include organizational and behavioral security and privacy; online deviance and harassment, and computer ethics; human–computer interaction, social media, and gamification; and decision sciences, innovation, and supply chains.Xin (Robert) Luo is Endowed Regent’s Professor and full professor of MIS at the University of New Mexico. His research has appeared in leading information systems journals, and he serves as an associate editor for the Journal of the Association for Information Systems, Decision Sciences Journal, Information & Management, Electronic Commerce Research, and the Journal of Electronic Commerce Research.Gregory D. Moody is currently Lee Professor of Information Systems at the University of Nevada Las Vegas, and director of the cybersecurity graduate program. His interests include information systems security and privacy, e-business, and human–computer interaction. He is currently a senior editor for the Information Systems Journal and Transactions on Human-Computer Interaction.Robert Willison is a professor of management at Xi’an Jiaotong–Liverpool University. He received his PhD in information systems from the London School of Economics. His research focuses on insider computer abuse, information security policy compliance/noncompliance, software piracy, and cyber-loafing. His research has appeared in refereed academic journals such as MIS Quarterly, Journal of the Association for Information Systems, Information Systems Journal, and others.

7

Price,BrittanyN., NathanD.Stansell, Alfonso Fernández, JosephM.Licciardi, AliaJ.Lesnek, Ariel Muñoz, MaryK.Sorensen, et al. "Chlorine-36 Surface Exposure Dating of Late Holocene Moraines and Glacial Mass Balance Modeling, Monte Sierra Nevada, South-Central Chilean Andes (38°S)." Frontiers in Earth Science 10 (July5, 2022). http://dx.doi.org/10.3389/feart.2022.848652.

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The development of robust chronologies of Neoglaciation from individual glaciers throughout the high-altitude Andes can provide fundamental knowledge of influences such as regional temperature and precipitation variability, and aid in predicting future changes in the Andean climate system. However, records of Late Holocene glaciation from the Central Chilean Andes are sparse, and often poorly constrained. Here, we present 36Cl surface exposure ages, dendrochronologic constraints, and glacial mass balance modeling simulations of Late Holocene glacier fluctuations in the Central-South Chilean Andes. A series of concentric moraine ridges were identified on Monte Sierra Nevada (38°S), where exposure dating of basaltic boulders was used to establish a chronology of ice recession. We infer that moraine abandonment of the most distal ridge in the valley commenced by ∼4.2 ka, and was followed by glacier margin retreat to an up-valley position. Exposure ages of the oldest Late Holocene boulders (∼2.5–0.8 ka) along the marginal extents of the moraine complex indicate fluctuations of the glacier terminus prior to ∼0.65 ka. A final expansion of the ice margin reoccupied the position of the 4.2 ka moraine, with abatement from the outermost composite moraine occurring by ∼0.70 ka, as constrained by tree-ring data from live Araucaria araucana trees. Finally, a series of nested moraines dating to ∼0.45–0.30 ka, formed from a pulsed ice recession during the latest Holocene when the lower reaches of the glacial snout was most likely debris mantled. A distributed temperature index model combined with a glacier flow model was used to quantify an envelope of possible climatic conditions of Late Holocene glaciation. The glacial modeling results suggest conditions were ∼1.5°C colder and 20% wetter during peak Neoglaciation relative to modern conditions. These records also suggest a near-coeval record of Late Holocene climate variability between the middle and high southern latitudes. Furthermore, this study presents some of the youngest 36Cl exposure ages reported for moraines in the Andes, further supporting this method as a valuable geochronologic tool for assessing Late Holocene landscape development.

8

See, Pamela Mei-Leng. "Branding: A Prosthesis of Identity." M/C Journal 22, no.5 (October9, 2019). http://dx.doi.org/10.5204/mcj.1590.

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This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata. This includes fifth millennium Mesopotamia, nineteenth century Britain, and America during the 1920s.There are fewer articles of greater influence on contemporary culture than A Theory of Human Motivation written by Abraham Maslow in 1943. Nearly seventy-five years later, his theories about the societal need for “belongingness” and “esteem” remain a mainstay of advertising campaigns (Maslow). Although the principles are used to sell a broad range of products from shampoo to breakfast cereal they are epitomised by apparel. This is with refence to garments and accessories bearing corporation logos. Whereas other purchased items, imbued with abstract products, are intended for personal consumption the public display of these symbols may be interpreted as a form of signalling. The intention of the wearers is to literally seek the fulfilment of the aforementioned social needs. This article investigates the use of brands as prosthesis.Coats and Crests: Identity Garnered on Garments in the Middle Ages and the Muromachi PeriodA logo, at its most basic, is a pictorial sign. In his essay, The Visual Language, Ernest Gombrich described the principle as reducing images to “distinctive features” (Gombrich 46). They represent a “simplification of code,” the meaning of which we are conditioned to recognise (Gombrich 46). Logos may also be interpreted as a manifestation of totemism. According to anthropologist Claude Levi-Strauss, the principle exists in all civilisations and reflects an effort to evoke the power of nature (71-127). Totemism is also a method of population distribution (Levi-Strauss 166).This principle, in a form garnered on garments, is manifested in Mon Kiri. The practice of cutting out family crests evolved into a form of corporate branding in Japan during the Meiji Period (1868-1912) (Christensen 14). During the Muromachi period (1336-1573) the crests provided an integral means of identification on the battlefield (Christensen 13). The adorning of crests on armour was also exercised in Europe during the twelfth century, when the faces of knights were similarly obscured by helmets (Family Crests of Japan 8). Both Mon Kiri and “Coat[s] of Arms” utilised totemic symbols (Family Crests of Japan 8; Elven 14; Christensen 13). The mon for the imperial family (figs. 1 & 2) during the Muromachi Period featured chrysanthemum and paulownia flowers (Goin’ Japaneque). “Coat[s] of Arms” in Britain featured a menagerie of animals including lions (fig. 3), horses and eagles (Elven).The prothesis of identity through garnering symbols on the battlefield provided “safety” through demonstrating “belongingness”. This constituted a conflation of two separate “needs” in the “hierarchy of prepotency” propositioned by Maslow. Fig. 1. The mon symbolising the Imperial Family during the Muromachi Period featured chrysanthemum and paulownia. "Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>.Fig. 2. An example of the crest being utilised on a garment can be found in this portrait of samurai Oda Nobunaga. "Japan's 12 Most Famous Samurai." All About Japan. 27 Aug. 2018. 27 July 2019 <https://allabout-japan.com/en/article/5818/>.Fig. 3. A detail from the “Index of Subjects of Crests.” Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. Henry Washbourne, 1847.The Pursuit of Prestige: Prosthetic Pedigree from the Late Georgian to the Victorian Eras In 1817, the seal engraver to Prince Regent, Alexander Deuchar, described the function of family crests in British Crests: Containing The Crest and Mottos of The Families of Great Britain and Ireland; Together with Those of The Principal Cities and Heraldic Terms as follows: The first approach to civilization is the distinction of ranks. So necessary is this to the welfare and existence of society, that, without it, anarchy and confusion must prevail… In an early stage, heraldic emblems were characteristic of the bearer… Certain ordinances were made, regulating the mode of bearing arms, and who were entitled to bear them. (i-v)The partitioning of social classes in Britain had deteriorated by the time this compendium was published, with displays of “conspicuous consumption” displacing “heraldic emblems” as a primary method of status signalling (Deuchar 2; Han et al. 18). A consumerism born of newfound affluence, and the desire to signify this wealth through luxury goods, was as integral to the Industrial Revolution as technological development. In Rebels against the Future, published in 1996, Kirkpatrick Sale described the phenomenon:A substantial part of the new population, though still a distinct minority, was made modestly affluent, in some places quite wealthy, by privatization of of the countryside and the industrialization of the cities, and by the sorts of commercial and other services that this called forth. The new money stimulated the consumer demand… that allowed a market economy of a scope not known before. (40)This also reflected improvements in the provision of “health, food [and] education” (Maslow; Snow 25-28). With their “physiological needs” accommodated, this ”substantial part” of the population were able to prioritised their “esteem needs” including the pursuit for prestige (Sale 40; Maslow).In Britain during the Middle Ages laws “specified in minute detail” what each class was permitted to wear (Han et al. 15). A groom, for example, was not able to wear clothing that exceeded two marks in value (Han et al. 15). In a distinct departure during the Industrial Era, it was common for the “middling and lower classes” to “ape” the “fashionable vices of their superiors” (Sale 41). Although mon-like labels that were “simplified so as to be conspicuous and instantly recognisable” emerged in Europe during the nineteenth century their application on garments remained discrete up until the early twentieth century (Christensen 13-14; Moore and Reid 24). During the 1920s, the French companies Hermes and Coco Chanel were amongst the clothing manufacturers to pioneer this principle (Chaney; Icon).During the 1860s, Lincolnshire-born Charles Frederick Worth affixed gold stamped labels to the insides of his garments (Polan et al. 9; Press). Operating from Paris, the innovation was consistent with the introduction of trademark laws in France in 1857 (Lopes et al.). He would become known as the “Father of Haute Couture”, creating dresses for royalty and celebrities including Empress Eugene from Constantinople, French actress Sarah Bernhardt and Australian Opera Singer Nellie Melba (Lopes et al.; Krick). The clothing labels proved and ineffective deterrent to counterfeit, and by the 1890s the House of Worth implemented other measures to authenticate their products (Press). The legitimisation of the origin of a product is, arguably, the primary function of branding. This principle is also applicable to subjects. The prothesis of brands, as totemic symbols, assisted consumers to relocate themselves within a new system of population distribution (Levi-Strauss 166). It was one born of commerce as opposed to heraldry.Selling of Self: Conferring Identity from the Neolithic to Modern ErasIn his 1817 compendium on family crests, Deuchar elaborated on heraldry by writing:Ignoble birth was considered as a stain almost indelible… Illustrious parentage, on the other hand, constituted the very basis of honour: it communicated peculiar rights and privileges, to which the meaner born man might not aspire. (v-vi)The Twinings Logo (fig. 4) has remained unchanged since the design was commissioned by the grandson of the company founder Richard Twining in 1787 (Twining). In addition to reflecting the heritage of the family-owned company, the brand indicated the origin of the tea. This became pertinent during the nineteenth century. Plantations began to operate from Assam to Ceylon (Jones 267-269). Amidst the rampant diversification of tea sources in the Victorian era, concerns about the “unhygienic practices” of Chinese producers were proliferated (Wengrow 11). Subsequently, the brand also offered consumers assurance in quality. Fig. 4. The Twinings Logo reproduced from "History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>.The term ‘brand’, adapted from the Norse “brandr”, was introduced into the English language during the sixteenth century (Starcevic 179). At its most literal, it translates as to “burn down” (Starcevic 179). Using hot elements to singe markings onto animals been recorded as early as 2700 BCE in Egypt (Starcevic 182). However, archaeologists concur that the modern principle of branding predates this practice. The implementation of carved seals or stamps to make indelible impressions of handcrafted objects dates back to Prehistoric Mesopotamia (Starcevic 183; Wengrow 13). Similar traditions developed during the Bronze Age in both China and the Indus Valley (Starcevic 185). In all three civilisations branding facilitated both commerce and aspects of Totemism. In the sixth millennium BCE in “Prehistoric” Mesopotamia, referred to as the Halaf period, stone seals were carved to emulate organic form such as animal teeth (Wengrow 13-14). They were used to safeguard objects by “confer[ring] part of the bearer’s personality” (Wengrow 14). They were concurrently applied to secure the contents of vessels containing “exotic goods” used in transactions (Wengrow 15). Worn as amulets (figs. 5 & 6) the seals, and the symbols they produced, were a physical extension of their owners (Wengrow 14).Fig. 5. Recreation of stamp seal amulets from Neolithic Mesopotamia during the sixth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49.1 (2008): 14.Fig. 6. “Lot 25Y: Rare Syrian Steatite Amulet – Fertility God 5000 BCE.” The Salesroom. 27 July 2019 <https://www.the-saleroom.com/en-gb/auction-catalogues/artemis-gallery-ancient-art/catalogue-id-srartem10006/lot-a850d229-a303-4bae-b68c-a6130005c48a>. Fig. 7. Recreation of stamp seal designs from Mesopotamia from the late fifth to fourth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49. 1 (2008): 16.In the following millennia, the seals would increase exponentially in application and aesthetic complexity (fig. 7) to support the development of household cum cottage industries (Wengrow 15). In addition to handcrafts, sealed vessels would transport consumables such as wine, aromatic oils and animal fats (Wengrow 18). The illustrations on the seals included depictions of rituals undertaken by human figures and/or allegories using animals. It can be ascertained that the transition in the Victorian Era from heraldry to commerce, from family to corporation, had precedence. By extension, consumers were able to participate in this process of value attribution using brands as signifiers. The principle remained prevalent during the modern and post-modern eras and can be respectively interpreted using structuralist and post-structuralist theory.Totemism to Simulacrum: The Evolution of Advertising from the Modern to Post-Modern Eras In 2011, Lisa Chaney wrote of the inception of the Coco Chanel logo (fig. 8) in her biography Chanel: An Intimate Life: A crucial element in the signature design of the Chanel No.5 bottle is the small black ‘C’ within a black circle set as the seal at the neck. On the top of the lid are two more ‘C’s, intertwined back to back… from at least 1924, the No5 bottles sported the unmistakable logo… these two ‘C’s referred to Gabrielle, – in other words Coco Chanel herself, and would become the logo for the House of Chanel. Chaney continued by describing Chanel’s fascination of totemic symbols as expressed through her use of tarot cards. She also “surrounded herself with objects ripe with meaning” such as representations of wheat and lions in reference prosperity and to her zodiac symbol ‘Leo’ respectively. Fig. 8. No5 Chanel Perfume, released in 1924, featured a seal-like logo attached to the bottle neck. “No5.” Chanel. 25 July 2019 <https://www.chanel.com/us/fragrance/p/120450/n5-parfum-grand-extrait/>.Fig. 9. This illustration of the bottle by Georges Goursat was published in a women’s magazine circa 1920s. “1921 Chanel No5.” Inside Chanel. 26 July 2019 <http://inside.chanel.com/en/timeline/1921_no5>; “La 4éme Fête de l’Histoire Samedi 16 et dimache 17 juin.” Ville de Perigueux. Musée d’art et d’archéologie du Périgord. 28 Mar. 2018. 26 July 2019 <https://www.perigueux-maap.fr/category/archives/page/5/>. This product was considered the “financial basis” of the Chanel “empire” which emerged during the second and third decades of the twentieth century (Tikkanen). Chanel is credited for revolutionising Haute Couture by introducing chic modern designs that emphasised “simplicity and comfort.” This was as opposed to the corseted highly embellished fashion that characterised the Victorian Era (Tikkanen). The lavish designs released by the House of Worth were, in and of themselves, “conspicuous” displays of “consumption” (Veblen 17). In contrast, the prestige and status associated with the “poor girl” look introduced by Chanel was invested in the story of the designer (Tikkanen). A primary example is her marinière or sailor’s blouse with a Breton stripe that epitomised her ascension from café singer to couturier (Tikkanen; Burstein 8). This signifier might have gone unobserved by less discerning consumers of fashion if it were not for branding. Not unlike the Prehistoric Mesopotamians, this iteration of branding is a process which “confer[s]” the “personality” of the designer into the garment (Wengrow 13 -14). The wearer of the garment is, in turn, is imbued by extension. Advertisers in the post-structuralist era embraced Levi-Strauss’s structuralist anthropological theories (Williamson 50). This is with particular reference to “bricolage” or the “preconditioning” of totemic symbols (Williamson 173; Pool 50). Subsequently, advertising creatives cum “bricoleur” employed his principles to imbue the brands with symbolic power. This symbolic capital was, arguably, transferable to the product and, ultimately, to its consumer (Williamson 173).Post-structuralist and semiotician Jean Baudrillard “exhaustively” critiqued brands and the advertising, or simulacrum, that embellished them between the late 1960s and early 1980s (Wengrow 10-11). In Simulacra and Simulation he wrote,it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever: it is its own pure simulacrum. (6)The symbolic power of the Chanel brand resonates in the ‘profound reality’ of her story. It is efficiently ‘denatured’ through becoming simplified, conspicuous and instantly recognisable. It is, as a logo, physically juxtaposed as simulacra onto apparel. This simulacrum, in turn, effects the ‘profound reality’ of the consumer. In 1899, economist Thorstein Veblen wrote in The Theory of the Leisure Class:Conspicuous consumption of valuable goods it the means of reputability to the gentleman of leisure… costly entertainments, such as potlatch or the ball, are peculiarly adapted to serve this end… he consumes vicariously for his host at the same time that he is witness to the consumption… he is also made to witness his host’s facility in etiquette. (47)Therefore, according to Veblen, it was the witnessing of “wasteful” consumption that “confers status” as opposed the primary conspicuous act (Han et al. 18). Despite television being in its experimental infancy advertising was at “the height of its powers” during the 1920s (Clark et al. 18; Hill 30). Post-World War I consumers, in America, experienced an unaccustomed level of prosperity and were unsuspecting of the motives of the newly formed advertising agencies (Clark et al. 18). Subsequently, the ‘witnessing’ of consumption could be constructed across a plethora of media from the newly emerged commercial radio to billboards (Hill viii–25). The resulting ‘status’ was ‘conferred’ onto brand logos. Women’s magazines, with a legacy dating back to 1828, were a primary locus (Hill 10).Belonging in a Post-Structuralist WorldIt is significant to note that, in a post-structuralist world, consumers do not exclusively seek upward mobility in their selection of brands. The establishment of counter-culture icon Levi-Strauss and Co. was concurrent to the emergence of both The House of Worth and Coco Chanel. The Bavarian-born Levi Strauss commenced selling apparel in San Francisco in 1853 (Levi’s). Two decades later, in partnership with Nevada born tailor Jacob Davis, he patented the “riveted-for-strength” workwear using blue denim (Levi’s). Although the ontology of ‘jeans’ is contested, references to “Jene Fustyan” date back the sixteenth century (Snyder 139). It involved the combining cotton, wool and linen to create “vestments” for Geonese sailors (Snyder 138). The Two Horse Logo (fig. 10), depicting them unable to pull apart a pair of jeans to symbolise strength, has been in continuous use by Levi Strauss & Co. company since its design in 1886 (Levi’s). Fig. 10. The Two Horse Logo by Levi Strauss & Co. has been in continuous use since 1886. Staff Unzipped. "Two Horses. One Message." Heritage. Levi Strauss & Co. 1 July 2011. 25 July 2019 <https://www.levistrauss.com/2011/07/01/two-horses-many-versions-one-message/>.The “rugged wear” would become the favoured apparel amongst miners at American Gold Rush (Muthu 6). Subsequently, between the 1930s – 1960s Hollywood films cultivated jeans as a symbol of “defiance” from Stage Coach staring John Wayne in 1939 to Rebel without A Cause staring James Dean in 1955 (Muthu 6; Edgar). Consequently, during the 1960s college students protesting in America (fig. 11) against the draft chose the attire to symbolise their solidarity with the working class (Hedarty). Notwithstanding a 1990s fashion revision of denim into a diversity of garments ranging from jackets to skirts, jeans have remained a wardrobe mainstay for the past half century (Hedarty; Muthu 10). Fig. 11. Although the brand label is not visible, jeans as initially introduced to the American Goldfields in the nineteenth century by Levi Strauss & Co. were cultivated as a symbol of defiance from the 1930s – 1960s. It documents an anti-war protest that occurred at the Pentagon in 1967. Cox, Savannah. "The Anti-Vietnam War Movement." ATI. 14 Dec. 2016. 16 July 2019 <https://allthatsinteresting.com/vietnam-war-protests#7>.In 2003, the journal Science published an article “Does Rejection Hurt? An Fmri Study of Social Exclusion” (Eisenberger et al.). The cross-institutional study demonstrated that the neurological reaction to rejection is indistinguishable to physical pain. Whereas during the 1940s Maslow classified the desire for “belonging” as secondary to “physiological needs,” early twenty-first century psychologists would suggest “[social] acceptance is a mechanism for survival” (Weir 50). In Simulacra and Simulation, Jean Baudrillard wrote: Today abstraction is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal… (1)In the intervening thirty-eight years since this document was published the artifice of our interactions has increased exponentially. In order to locate ‘belongness’ in this hyperreality, the identities of the seekers require a level of encoding. Brands, as signifiers, provide a vehicle.Whereas in Prehistoric Mesopotamia carved seals, worn as amulets, were used to extend the identity of a person, in post-digital China WeChat QR codes (fig. 12), stored in mobile phones, are used to facilitate transactions from exchanging contact details to commerce. Like other totems, they provide access to information such as locations, preferences, beliefs, marital status and financial circ*mstances. These individualised brands are the most recent incarnation of a technology that has developed over the past eight thousand years. The intermediary iteration, emblems affixed to garments, has remained prevalent since the twelfth century. Their continued salience is due to their visibility and, subsequent, accessibility as signifiers. Fig. 12. It may be posited that Wechat QR codes are a form individualised branding. Like other totems, they store information pertaining to the owner’s location, beliefs, preferences, marital status and financial circ*mstances. “Join Wechat groups using QR code on 2019.” Techwebsites. 26 July 2019 <https://techwebsites.net/join-wechat-group-qr-code/>.Fig. 13. Brands function effectively as signifiers is due to the international distribution of multinational corporations. This is the shopfront of Chanel in Dubai, which offers customers apparel bearing consistent insignia as the Parisian outlet at on Rue Cambon. Customers of Chanel can signify to each other with the confidence that their products will be recognised. “Chanel.” The Dubai Mall. 26 July 2019 <https://thedubaimall.com/en/shop/chanel>.Navigating a post-structuralist world of increasing mobility necessitates a rudimental understanding of these symbols. Whereas in the nineteenth century status was conveyed through consumption and witnessing consumption, from the twentieth century onwards the garnering of brands made this transaction immediate (Veblen 47; Han et al. 18). The bricolage of the brands is constructed by bricoleurs working in any number of contemporary creative fields such as advertising, filmmaking or song writing. They provide a system by which individuals can convey and recognise identities at prima facie. They enable the prosthesis of identity.ReferencesBaudrillard, Jean. Simulacra and Simulation. Trans. Sheila Faria Glaser. United States: University of Michigan Press, 1994.Burstein, Jessica. Cold Modernism: Literature, Fashion, Art. United States: Pennsylvania State University Press, 2012.Chaney, Lisa. Chanel: An Intimate Life. United Kingdom: Penguin Books Limited, 2011.Christensen, J.A. Cut-Art: An Introduction to Chung-Hua and Kiri-E. New York: Watson-Guptill Publications, 1989. Clark, Eddie M., Timothy C. Brock, David E. Stewart, David W. Stewart. Attention, Attitude, and Affect in Response to Advertising. United Kingdom: Taylor & Francis Group, 1994.Deuchar, Alexander. British Crests: Containing the Crests and Mottos of the Families of Great Britain and Ireland Together with Those of the Principal Cities – Primary So. London: Kirkwood & Sons, 1817.Ebert, Robert. “Great Movie: Stage Coach.” Robert Ebert.com. 1 Aug. 2011. 10 Mar. 2019 <https://www.rogerebert.com/reviews/great-movie-stagecoach-1939>.Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. London: Henry Washbourne, 1847.Eisenberger, Naomi I., Matthew D. Lieberman, and Kipling D. Williams. "Does Rejection Hurt? An Fmri Study of Social Exclusion." Science 302.5643 (2003): 290-92.Family Crests of Japan. California: Stone Bridge Press, 2007.Gombrich, Ernst. "The Visual Image: Its Place in Communication." Scientific American 272 (1972): 82-96.Hedarty, Stephanie. "How Jeans Conquered the World." BBC World Service. 28 Feb. 2012. 26 July 2019 <https://www.bbc.com/news/magazine-17101768>. Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. "Signaling Status with Luxury Goods: The Role of Brand Prominence." Journal of Marketing 74.4 (2010): 15-30.Hill, Daniel Delis. Advertising to the American Woman, 1900-1999. United States of Ame: Ohio State University Press, 2002."History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>. icon-icon: Telling You More about Icons. 18 Dec. 2016. 26 July 2019 <http://www.icon-icon.com/en/hermes-logo-the-horse-drawn-carriage/>. Jones, Geoffrey. Merchants to Multinationals: British Trading Companies in the 19th and 20th Centuries. Oxford: Oxford UP, 2002.Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>. Krick, Jessa. "Charles Frederick Worth (1825-1895) and the House of Worth." Heilburnn Timeline of Art History. The Met. Oct. 2004. 23 July 2019 <https://www.metmuseum.org/toah/hd/wrth/hd_wrth.htm>. Levi’s. "About Levis Strauss & Co." 25 July 2019 <https://www.levis.com.au/about-us.html>. Lévi-Strauss, Claude. Totemism. London: Penguin, 1969.Lopes, Teresa de Silva, and Paul Duguid. Trademarks, Brands, and Competitiveness. Abingdon: Routledge, 2010.Maslow, Abraham. "A Theory of Human Motivation." British Journal of Psychiatry 208.4 (1942): 313-13.Moore, Karl, and Susan Reid. "The Birth of Brand: 4000 Years of Branding History." Business History 4.4 (2008).Muthu, Subramanian Senthikannan. Sustainability in Denim. Cambridge Woodhead Publishing, 2017.Polan, Brenda, and Roger Tredre. The Great Fashion Designers. Oxford: Bloomsbury Publishing, 2009.Pool, Roger C. Introduction. Totemism. New ed. Harmondsworth: Penguin, 1969.Press, Claire. Wardrobe Crisis: How We Went from Sunday Best to Fast Fashion. Melbourne: Schwartz Publishing, 2016.Sale, K. Rebels against the Future: The Luddites and Their War on the Industrial Revolution: Lessons for the Computer Age. Massachusetts: Addison-Wesley, 1996.Snow, C.P. The Two Cultures and the Scientific Revolution. Cambridge: Cambridge University Press, 1959. Snyder, Rachel Louise. Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade. New York: W.W. Norton, 2008.Starcevic, Sladjana. "The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe." Marketing 46.3 (2015): 179-96.Tikkanen, Amy. "Coco Chanel." Encyclopaedia Britannica. 19 Apr. 2019. 25 July 2019 <https://www.britannica.com/biography/Coco-Chanel>.Veblen, Thorstein. The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. London: Macmillan, 1975.Weir, Kirsten. "The Pain of Social Rejection." American Psychological Association 43.4 (2012): 50.Williamson, Judith. Decoding Advertisem*nts: Ideology and Meaning in Advertising. Ideas in Progress. London: Boyars, 1978.

You might also be interested in the extended bibliographies on the topic 'Nevada, commerce' for particular source types:

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Dissertations / Theses on the topic "Nevada, commerce":

1

Pavlíček, Martin. "Elektronický obchod s USA." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223383.

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The content of the paper is to model new company in the American state, Nevada and its operation from the Czech Republic over the Internet. In this thesis is included theoretical resources, analytical section discusses the types of companies in the USA, the tax liability of companies related to the USA legislation and the final section proposes solution together with a cost calculation to establish a new company. And also which kind of services are used for doing business in the USA over the Internet.

Books on the topic "Nevada, commerce":

1

Bertholet, Dick. E-commerce business activity in Nevada. Reno, Nev: Bureau of Business & Economic Research, 2005.

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Auditor, Nevada Legislature Legislative. Audit report, State of Nevada, Department of Commerce, Financial Institutions Division. Carson City, Nev: Legislative Auditor, 1993.

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A, Jackson Louise. The mule men: A history of stock packing in the Sierra Nevada. Missoula, Mont: Mountain Press Pub., 2004.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation. Southern Nevada air service: Hearing before the Subcommittee on Aviation of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Fifth Congress, second session, April 16, 1998. Washington: U.S. G.P.O., 1999.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation. Grand Canyon overflights (Las Vegas, Nevada): Hearing before the Subcommittee on Aviation of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Fourth Congress, second session, October 10, 1996. Washington: U.S. G.P.O., 1997.

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Office, General Accounting. Federal facilities: SEC Operations Center lease appears reasonable : briefing report to Committee on Energy and Commerce, House of Representatives. Washington, D.C: The Office, 1992.

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United States. Congress. House. Committee on Commerce. Subcommittee on Energy and Power. Status of the Department of Energy program to develop a permanent geologic repository at Yucca Mountain, Nevada: Hearing before the Subcommittee on Energy and Power of the Committee on Commerce, House of Representatives, One Hundred Sixth Congress, second session, June 23, 2000. Washington: U.S. G.P.O., 2000.

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Limbaugh,RonaldH. Tungsten in peace and war, 1918-1946. Reno: University of Nevada Press, 2010.

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Office, General Accounting. Nuclear waste: Nevada's use of nuclear waste grant funds : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Commerce, House of Representatives. Washington, D.C: The Office, 1996.

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United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Energy and Air Quality. A review of the president's recommendation to develop a nuclear waste repository at Yucca Mountain, Nevada: Hearing before the Subcommittee on Energy and Air Quality of the Committee on Energy and Commerce, House of Representatives, One Hundred Seventh Congress, second session, April 18, 2002. Washington: U.S. G.P.O., 2002.

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Book chapters on the topic "Nevada, commerce":

1

Berry,KateA. "11. Latino Commerce in Northern Nevada." In Hispanic Spaces, Latino Places, 225–38. University of Texas Press, 2004. http://dx.doi.org/10.7560/702677-013.

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Fennell,ChristopherC. "Arteries and Flow." In The Archaeology of Craft and Industry, 54–76. University Press of Florida, 2021. http://dx.doi.org/10.5744/florida/9780813069043.003.0003.

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Expanding arteries of transport sustained industries of their own while supporting networks of commerce. This chapter provides a sampling of archaeological studies of such corridors of movement. For example, the Potomac River valley was the subject of improvement in navigation early in our country’s history. Archaeological surveys of the dams, locks, and bypass canals along that river are illustrative of similar studies of other waterways and canals. The importance of canals in the United States was later eclipsed by construction of railroads. A number of archaeological studies have examined the building of the transcontinental railroad as it traversed from California across Nevada and into Utah, to link with other lines extending from the east. Railroads could make or break the communities they linked or bypassed. An example of these dynamics is explored in the case of New Philadelphia, Illinois, a town that faded from the landscape after being bypassed by a new, regional rail. Lastly, all of these rail lines provided entrepreneur George Pullman with an opportunity to make a fortune in building cars and operating passenger services. The remains of his company town and factory in Chicago are now the subject of National Park Service development.

3

Alexander,EarlB., RogerG.Coleman, Todd Keeler-Wolfe, and SusanP.Harrison. "Sierra Motherlode, Domain 2." In Serpentine Geoecology of Western North America. Oxford University Press, 2007. http://dx.doi.org/10.1093/oso/9780195165081.003.0020.

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The Sierra Motherlode domain is in a series of allochthonous terranes, sometimes called the “Foothill Belt,” along the western edge of the north-northwest–south-southeast trending Sierra Nevada, adjacent to the Great Valley of California. It is a discontinuous belt from the southern Sierra Nevada, in Tulare and Fresno counties, to Butte County in the northern Sierra Nevada , but a branch within the belt is practically continuous from El Dorado County about 140 km north to Plumas County at the north end of the range. Cenozoic block faulting has lifted the Sierra Nevada and tilted the mountain range toward the west; therefore the highest elevations are on the east side of the range. Uplift is more pronounced in the southern than in the northern Sierra Nevada. Altitudes range from <200 m adjacent to the Great Valley to more than 4000 m along the crest of the central to southern part of the mountain range. The highest altitudes in the Sierra Motherlode domain are 1939 m (6360 feet) on Red Mountain and 1935 m (6335 feet) on Red Hill in Plumas County, and even higher on some of the granitic plutons that are within the outer limits of the serpentine domain. These plutons were intruded into the allochthonous terranes after the terranes had been accreted onto the continent. Much of the western slope of the northern Sierra Nevada is an undulating to rolling plateau. This plateau is a remnant from the early Tertiary when its surface was deeply weathered to produce lateritic serpentine soils with silica deposited in the subsoils and in fractures in the bedrock (Rice and Cleveland 1955, Rice 1957). The ancient plateau was capped by volcanic flows that produced a practically continuous cover in the northern Sierra Nevada (Durrell 1966). Uplift along the eastern side of the northern part of the Sierra Nevada to initiate its current relief commenced 4 or 5 Ma ago (Wakabayashi and Sawyer 2001). Since the range began to rise a few million years ago, the larger streams flowing across it have cut deep canyons up to about 600 m below the plateau.

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